Sunday, January 23, 2011

NO SUGAR ADDED JAM – PRE-LAUNCHING

SPECIAL EDITION
It's now many weeks we organize free tasting session for customers with our different partners BOB'S PASTRY SHOP, PENDY'S or VIRGIE'S. I'm always surprised with the number of people telling us they loved jams but they cannot eat now because of diabetes or bad results of their regular blood control. Some  of them tried to find a replacement product but are not satisfied with the quality of the said "sugar free" jams. They also don't accept the chemical sweetener like Aspartame they judge dangerous for their health. The "pharmaceutical taste" is also rejected. So they stopped to count these products in their diet.
This special edition is dedicated to this people who would like to renew with the pleasure of the slice of bread with healthy and tasty jam. It will be now possible with the new line of Lola's Garden: the NO SUGAR ADDED JAM.


Yes, this coming week, NO SUGAR ADDED "jams" are available at BOB’S outlets (North Drive, Gaisano, Lopue’s East and Deli Lacson). I know some producers call these type of jams “sugar free” but it can’t be true as there is sugar in the fruit. Sugar free would mean “fruit free”, chemical only, which is close from the truth for some brands (have a look to the list of ingredients of some "sugar free" jams)!
Of course this quantity of sugar inside the fruit is reduced and it is a “good” sugar. These delicacies are completely recommended if you are diabetic, sugar-restricted or have other reasons to avoid refined sugars, for example to reduce the quantity of calories in the diet. And good news for the Lola's garden customers: as there is no added sugar, there are more fruits and the flavor is fruitier.

By the way, we have to invent a new word because a jam without sugar is, per definition, not a jam!
I suggest, and in French: “Fruits à tartiner” meaning “fruits you can spread on a slice of bread”.

If you read regularly our blog, you know perfectly sugar is also the ingredient to preserve the jam. So, no sugar, no preservation? There are hopefully other ways to preserve. First the jams – sorry – the “Fruits à tartiner” are pasteurized just after cooking. The risk to have survival micro-organisms is much reduced. Then the jars are stocked in the fridge, even if not opened. That is the important difference. We are reluctant to use chemical preservatives and we believe this way is the best until we get more informations about the exact shelf-life. That is why we speak of pre-launching and you will find during the next months the “Fruits à tartiner” only at BOB’S outlets. Of course, chillers at the good temperature are here available. But more important, the management of THE PASTRY SHOP AT BOB’S share our enthusiasm for this new collection of product, may be the future of the jams.
Now you will discover something new and interesting: these “Fruits à tartiner” without sugar added are sweet. The selected sweetener is the Stevia. It is not a harmful chemical for health like Aspartame and others (see http://www.sweetpoison.com/aspartame-sweeteners.html for more information). It is a plant and our provider guarantees it is organically grown and processed. We do not use the white powder of Stevia or the liquid form (chemically treated) but the light green one which has not been treated.

As there is no sugar, the pectin cannot be so efficient to jellify the mixture. To reach the good structure, we use a little unsweetened agar-agar, a natural product extracted from the red marine algae Gelidium. Agar agar is known and used in China and Japan since centuries.

I guess you can conclude yourself: our new collection of “Fruits à tartiner” is a very natural product excellent for health because:
-          No sugar added,
-          No chemical sweetener,
-          No preservatives,
-          More than 65% of fruit with minerals, vitamins, etc.
-           
Thanks to the “Fruits à tartiner”, diabetic people will enjoy again the pleasure of jam delicacy. But every people can eat this “jam-like” without added sugar calories.



The labels of the first flavors available this coming week in the 4 Bob's outlets (Deli, North Drive, Gaisano and Lopue's East) are:


As it is written the FRUITS A TARTINER are good for everybody, sugar problem or not. Our testers agreed about the fruitiness and freshness of this new line. We hope you will share their opinion.

 Available this week (bottles 300g, 8oz):

CLASSICAL JAMS
Guyabano-calamansi              130P
Jackfruit                                   130P
Pomelo-orange                        130P
Papaya-Buko                           130P
Breadfruit                                130P (available in few stores)
Tomato-apple                          150P
Watermelon                             140P

ACCOMPANIMENT NOT SPICY
Batwan                                     140P
Kalumpit, (Sarali)                   150P
SPICY JAMS
Chili                                          180P
Ginger                                      150P
Green mango (Chutney)        180P
Sweet pepper                          180P

NO ADDED SUGAR FRUIT A TARTINER
Banana cloves                        170P
Guyabano calamansi             160P
Jackfruit cinnamon                 160P
Mango Nutmeg                        180P

     Minimum order for home delivery: 6 bottles mixed,
     Free delivery in Bacolod (payment at the delivery)

NOTE: this prices are not applied in local selling places

Send your remarks and orders to:

lolasgardenjam@gmail.com
or Text: 0919 3555 424

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